lifeline
We collaborate with
talented creative entrepreneurs
working in Europe and West Africa,
extending their existing line of work,
contributing to a meaningful branding campaign
and generating a financial means
of investment for the next
LIFELINE collaboration.
How it works
We partner with
ethically-grounded
creative entrepreneurs,
operating with a
strong social impact.
We provide creative assistance, including producing
shoots, exhibitions and
digital campaigns.
We unpack the brand via
individual interviews,
deep engagement with
the production process and a
unique perspective on the
story behind the brand,
sharing these insights across our platforms.
We invest in the brand,
by extending the brand's
existing line of products in a collaborative way,
with a percentage of profits
dedicated to investing in the
next LIFELINE partnership.